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Upgrade your Web Design or Lose Business

Google SEO Rules Change for Mobile

Is your website up to Google mobile-friendly standards?

If you haven’t upgraded your web design, you could be hurting your business. According to a recent poll, over 50 percent of companies from all over the Great Smoky Mountains in Tennessee and beyond are still stuck in their old ways believing that the web design they have had for the past decade is still working. Unfortunately, that couldn’t be further from the truth.

Knoxweb explains that to get your point across, you need a web design in Knoxville that is optimized for all devices, including Smartphone’s and Tablets, and if your old web design in Knoxville has not been updated, your clients and customers will go elsewhere.

Back in April Google made some changes to its algorithm and posted some mobile friendly guidelines that use responsive web design into a single page mobile app architecture. Some great example sites include:

  • Facebook News Feed
  • Hulu
  • Google Play Store
  • Refinery29
  • Techcrunch
  • Pinterest

Knoxweb explains that Google has been testing this type of web design architecture on one of its own property’s, BlogSpot, for quite some time. So what does this mean for your business and your current web design? It’s quite simple, if you have not integrated changes in your existing web design, you will be lucky to show up on the last page of a Google web search.


Google considers web design mobile usability as an integral part of ranking calculations, which is why Mobilegeddon, the massive algorithm change that occurred on April 21, was so important.

When all is said and done, the changes to Google’s algorithm had a huge impact on rankings. Even more so, than Google’s previous algorithms Penguin and Panda, both the most impactful and largest changes to search engines algorithms in the history of the World Wide Web.

Mobile use isn’t going anywhere, in fact, it is growing faster than what was predicted back in 2010. Some estimates put mobile searches at over 60 percent. That means if you have an outdated web design a measly 40 percent of the population are finding you on a Laptop or PC.

According to Knoxweb, it is clear that the companies who are catering to mobile device users with an upgraded web design are the ones who are earning the most visibility on Google.

If your web design is mobile friendly, you probably do not have much to worry about, however, if you do not have a clear mobile strategy when it comes to your web design and your online presence, it’s time schedule an appointment with Knoxweb for mobile web design. The clock is ticking and if you have not done anything about your outdated website, you will lose business.


When you schedule a no obligation consultation with Knoxweb the technical web design team will check for a mobile version of your current web design. If you have a mobile website design, the professionals from Knoxweb will make sure that it is functional and active. Although a responsive web design is the most popular, Google doesn’t really have a preference as long as there is no interruption to your mobile device users experience.

If all of this sounds like Latin, you need to call the professionals from Knoxweb who can help make sense of your outdated website with a new mobile friendly web design that will boost your search engine ranking and your online presence. Call for an appointment today.