Veterans Day and Armistice Day What’s The Connection?

Today America celebrates its veterans, but why do people in the United States celebrate Veterans Day? According to Knoxweb this special day was originally called something else. 

Veterans Day

Armistice Day and the End of WWI

November 11 marks the signing of the Armistice that ended WWI. An armistice is an agreement that is signed to end the fighting between opponents in war.

President Woodrow Wilson proclaimed the holiday Armistice Day in 1919 on November 11 as a day to remember the heroes and veterans who died while serving.

Although many had hoped that WWI would be the end of all wars, another broke out a few years later in Europe with thousands of US troops losing their lives in both WWII and the Korean War.

Armistice Day Becomes Veterans Day

In 1953, Alfred King from Emporia Kansas owned a shoe store and came up with an idea. Mr. King believed that Armistice Day should be expanded to celebrate all veterans in all wars starting a campaign to change the name of Armistice Day to Veterans Day. On May 26 in 1954, Armistice Day became Veterans Day and would be celebrated on November 11 every year.

Veterans Day marks a time when America honors all men and women, and the four-legged creatures, both alive and deceased who served the United States in both war and peace.

Veterans Day is a Huge Celebration

There are over 25 million veterans living in America. This day thanks those who have served with parades and special commemorations. Those celebrations include a moment of silence at 11:00 am on November 11. The President of the United States places a wreath on the tomb of the Unknown Soldier at the Arlington Cemetery during the moment of silence.

Veterans Day is celebrated on the day that is closest to the holiday. Today we celebrate this special day as it fell on Sunday the 11th.

Happy Veterans Day from the team from Knoxweb.

Is a Professional Blog Writer Really Worth It?

Hiring a professional blog writer for your business makes sense. With a professional writer from Knoxweb, your business, or organization is promoted across multiple platforms.

professional blog writer

A professional blog writer will optimize your weekly or monthly blogs on Facebook, Twitter, Instagram, and Pinterest while sharing your blog with influencers in your industry.

What is a Professional Blog Writer?

Just like any other profession, blog writers support themselves by writing blogs for other companies.

Although there are thousands of articles all over the net telling you how to become a professional writer, unless you have the time to learn, which most business owners don’t, it’s a wasted exercise.

A professional blog writer is consistent, passionate and has the experience to write objective articles for your website. By writing in second and third person, you are receiving content that is the best in the industry.

A Professional Blog Writer versus a Cheap Blog Writer

You have probably been victim to horrible articles and blogs that are loaded with mistakes that do not make sense. That’s because cheap writers are not concerned with quality, only quantity. Why? Because cheap blogging companies sell services as cheaply as possible, making up the difference with volume.

Cheap writers are only concerned with writing the blog as quickly as possible. A professional blog writer is concerned about balance. A professional writer’s main concern is producing awesome work.

A Professional Blog Writer Get it Right

Because a professional blog writer understands that good content takes time, they are more diligent with the voice of the brand. Unlike cheap writers, a professional blog writer understands keyword and keyword phrase placement. By addressing the target audience, a professional blog writer also pulls the reader in encouraging them to finish the rest of the article.

Writing, just like any other profession, requires research and writing techniques. Understanding the basic construction of a solid article, regardless of the length shows dedication.

A Professional Blog Writer Increases Customer Engagement

A company blog is dynamic and thought provoking. A professional blog writer improves your online presence and your ranking on the search engines.

Because blog writers are continually publishing fresh content, Google and the other search engines reward them.

The professional writers from Knoxweb are conversational, holding the reader’s attention while engaging them at the same time. Blog writing may not seem as intensive as some other types of writing, but writing a great post is truly an art form in itself.

Blog writing takes structure and isn’t just a bunch of paragraphs. Using H2 and H3 headers along with pictures and links is just the beginning of a professional blog post.

Why a Professional Blog Writer is Good for Business

Blog posts attract Google, Bing and the other search engines because professional blog posts are added on a weekly or monthly basis. Fresh content attracts the spiders pushing you to the top without paying for it.

Blog writers also optimize content. That means your professional blog will be seen on Facebook, Twitter or wherever you want it optimized. You can even ask for links to influencers in your industry.

A professional blog writer boosts your online presence. You may have the best product on the market, but if nobody knows about it, there really is no point. Blog posts get your name out there increasing your search engine ranking. Blog writers also incorporate SEO and SMO strategies into the posts boosting your online presence.

A Professional Blog Writer When Cheap Writing Just Won’t Do

A professional blogger is good for business. Call or click and talk to Knoxweb about a professional blogger for your products and services. When it comes to content, it does not pay to go the cheap route.

Call or click for more information regarding a professional blog writer for your business today.

Artificial Intelligence is It Right for Your Business?

Artificial Intelligence is firing up the tech world and beyond with machines that think like you do.

With artificial intelligence, small and large businesses can increase production and the all-important bottom line.

artificial intelligenceKnoxweb explains that everything in the universe is converting to AI depending on machines for everything from medical equipment and video games to air conditioning, traffic lights, and cameras. If you have a home security system, you know that it is running on a Smart System. You probably rely on AI to set your system when you leave the house. As a result, you feel comfortable using AI.

What is Artificial Intelligence?

It may sound like something from a science fiction film, but today machines are sensing what is around them understanding conversations. Those conversations make it easy for computers to make the same decisions that you would. Alexia is certainly listening to what you have to say and is converting your conversation into a million different answers, well, maybe not a million, but hopefully enough to satisfy the user.

With topics such as human factors, design, processing, and natural language, AI understands the information that has been encoded into the computer.

AI is Everywhere you Are

From programming your pressure cooker to turning off your lights and opening your garage door when you pull into the driveway AI runs your life and you probably have no idea how much so.

From the search engines at Google to the autonomous weapons used by Watson, the goal of AI researchers is to create an AI that is more general. Just like the search engines, artificial intelligence is used to make life easier. The future of AI is to outperform the human race at almost every task.

An IA Machine Explained

Using computer vision, computers are instructed to understand scenes and images using image mapping, image tracking, and image recognition. From surveillance and security to military operations and medicine, AI is the future. Even filmmakers are using AI to make movie magic. As a result, you are seeing artificial intelligence in action.

Just like a calculator, an artificial intelligence machine solves problems. Those problems are solved and programmed by people. You won’t find Siri solving the world’s issues, but hopefully you’ll get that curried chicken recipe. AI machines listen and answer with programs that control behaviors.

Numerous AI Applications

With numerous applications for AI, financial institutions, including your local bank and credit union rely on artificial intelligence software to provide accurate data analysis. That data helps humans make predictions for stocks and commodities trading, all without the interference of a human.

When you watch your local weather person forecasting the weather or getting ready to board an airplane, AI is ready to go to work. Although the two technologies differ, they work hand in hand in places where it is much too dangerous for humans to venture.

Major Advances in the 1990s with Artificial Intelligence

According to Knoxweb, major advancements with AI are continuous. This includes speech recognition, case based reasoning, translation, data mining, scheduling and uncertain reasoning. This means that artificial intelligence is growing.

Ask Knoxweb how you can include artificial intelligence into your marketing and production.

What Artificial Intelligence Means for the Future

Although the future of AI and what it means for the human race and the planet is debatable, some say it will influence the job market. Myths abound that Super intelligence is inevitable by 2100.

Stephen Hawking warned the rise of robots would be dangerous for humankind, that event is probably decades away, if ever. However, knowing the positives and negatives of AI for your business is the only way to make the decision. Firstly you’ll know if it right for you, secondly, you’ll have the help you  need to make it happen.

If you would like more information regarding AI, call or click and talk to Knoxweb. Knoxweb sorts through the pros and cons of artificial intelligence for your business.

Call or click for a no obligation AI consultation with Knoxweb today. You’ll be happy you did and so will your business.

Call or click today.

Social Media Strategies You Can Bank On in 2018

If you are a subscriber to the Knoxweb blog, you will have learned how important social media is to your digital advertising campaign.

social media strategies

With well thought out social media strategies, you can attract the clientele you want while increasing your end of year earnings.

Best Platforms for Social Media Strategies

Although there are several social media marketing platforms, each one has its own strengths and will be more tailored to your products and services.

Don’t forget, it’s always better to gradually work through your networks rather than posting dozens of profiles on different sites at the same time.

Facebook and Social Media Strategies

It’s hard to ignore the platform that attracts billions of users every day. With Facebook Advertising, you can target your demographic. In addition, family and family members, friends, and friends of friends use Facebook. Facebook helps build trust with your fan and subscriber base.

Below are Some Tips for Building Social Media Trust with Facebook:

  • Share photos of your team, your workplace, and your customers
  • Link industry relevant posts and articles to your social media pages
  • Provide updates about your business
  • Ask clients and customers for input and feedback
  • Show off hard work with a team member of the month on your profiles
  • Give the Facebook Live Q and A session a go
  • Offer tips or other user-friendly advice that people can like, comment and share
  • YouTube

Knoxweb understands the power of video marketing. Equally as important is that more people are watching video than reading text. Consequently,  you have a better chance of making the connection while converting views into sales. Too often people dismiss the power of video marketing.

Video Grabbers from Knoxweb give clients the opportunity to show off their wares while increasing the chance for conversion. By being visually impactful, you can focus on your sales and services while working towards a better ROI.

Expand your Content on YouTube With:

  • Office Tours
  • Testimonials
  • How to Videos
  • Demonstrations and Example Videos
  • Useful Tips for Your Products and Services

Furthermore, entertaining and educational videos help people understand your products and services. Also, videos add 41 percent more traffic to your website.

Twitter and Social Media Strategies

Tweet and you’ll get results. Twitter is a great social media channel for all types of small and large businesses. Because the tweets you share are more refined, you’ll engage more quickly with clients and customers. Finally, don’t forget to include branded hashtags in your tweets. As a result you will see more engagement.

Hashtag Your Twitter Posts Using:

  • Hashtags that are relevant to your industry #Knoxvilledigitalmarketing
  • Content from influencers and peers in your industry
  • Hashtags to respond to questions or concerns about your products and services
  • The live tweet option at industry events and conferences
  • Hashtags to answer questions and handle customer service

Instagram Social Media Strategies

Using Instagram is an excellent way to show off your brand. Whatever your focus, Instagram can help you attract more likes, comments, and shares. Don’t forget, Facebook owns Instagram so you are getting double your efforts for virtually the same amount of time. Be careful not to overdo it with the filters. Although you can have some fun with Instagram, you will need to maintain your professionalism and authenticity.

Use Instagram To:

  • Post pictures of clients and customers
  • Share behind the scenes pics
  • Run competitions
  • Offer coupons
  • Brand hash tags
  • Promote events

Finalizing your Social Media Strategies

Once you have decided where to put your social media efforts, it’s time to finalize your social media strategies. Firstly, you need to understand your audience; secondly, you need to consider your USP or unique selling point. By sharing what you can offer to potential clients and customers you are building a social media campaign that others will like, comment, and share.

Want to boost your presence on social media? Talk to the experts from Knoxweb who can show you how to create social media strategies for your chosen profiles. You’ll be amazed at the difference in your ROI.  In fact, you can count on it.

Because it’s time to step up to the plate with social media, call and schedule a no obligation marketing consultation today.

6 Ways to Promote Your Business Online in 2018

promotebusinessonlinePromoting your business online can be difficult. In fact, a business that has a lot of competition will find it nearly impossible to be successful in a sea of the same products and services. With Knoxweb, you won’t have to survive with the rest of the school of fish. 

Promote your business online and you will see results. Some business owners believe it is okay to throw up a website without promoting it. Believing so is committing business suicide. You may have the most beautiful mobile responsive website, but if you aren’t promoting it, you will lose money.

Below are 6 Ways to Promote Your Business Online

1. Focus On Value When You Promote Your Business Online

Customers and clients could care less how wonderful you are. What they care about is value. What are they getting for their dollar? Your conventional and online marketing needs to focus on problem solving and how you can make your potential clients live a better life. If you sell weight loss products or services, focus on how you provide better health instead of the product itself. People are looking for fulfillment whether it’s to save money or feel better.

2. Promote Your Business Online with Multiple Digital Platforms

Your followers on Facebook or Twitter may not be on your email list, so you won’t have to fret much about duplicate messages. If you follow the Knoxweb Blog, you know how annoying duplicate posts can be to your audience.

Hang out where your demographic is whether it’s Facebook, LinkedIn, Twitter, Pinterest or YouTube. Repurpose your content using multiple formats. This allows you to expand your reach and fan base while avoiding duplicate content all over the web. Try repurposing how to videos for YouTube or take some thumbnails from your clips and use them in your blog posts.

Don’t forget conventional advertising. Incorporate your digital marketing into print using business cards and direct mail. This way you will attract potential customers who aren’t web savvy.

Connect with Industry Influencers

Build beneficial relationships with those who have a social media following. Approach those who can share authentic and real information about your products and services. If you run a restaurant, ask a reviewer to come in and have a meal. In return you can exchange links with the person who blogged about your eatery. The possibilities are endless when you connect with people who are involved in the same industry that you are.

Connecting with the experts in your industry paves the way for others to see your social media pages as a place to go for relevant information about your products and services. Ask Knoxweb how you can show off those influencers with professional clips using Video Grabber.

Curate Content and Promote Your Business Online

When you curate something, you don’t copy and paste. When you curate content, you are writing about what you discovered. If you are writing a blog, talk about what you have learned and include a link. A ping back lets the site owner know that you shared his or her link. This draws them back to your website, which will hopefully create engagement. Don’t forget to tag the person or company you are talking about on your social media pages when you share pictures, videos or other content. When you share posts, others just may share you content, tweets and posts as well.

Free Publicity When You Promote Your Business Online

Any time your business is mentioned in the media it’s a good thing. Not only does it make you look like an influencer, it also gives you some clout. Create newsworthy articles with press releases to online media and local outlets. If you are Tweeting or posting a new product or service and you want media attention, include a video. Video is one of the best ways to catch the eye of the press.

Be The Go To When you Promote Your Business Online

When you share trends, news and resources about your products and services you are referencing to other brands. Knoxweb recommends that you use Google Alerts and share the information on your social media sites. Tweet your favorite trends or a story related to your industry to attract more fans, likes, comments and shares.

If you would like to promote your business online but don’t have a clue where to start, call or click and talk to Knoxweb. Knoxweb will help you promote your business online with sound strategies that really work.

Call for a no obligation consultation today.

Video Marketing More Powerful Than You Know

Video marketing is the most powerful form of online advertising. With professional video, you have the potential to reach thousands of potential clients and customers.

Video_MarketingKnoxville

 

By now you will have learned from the Knoxweb Blog, that video surpasses text and pictures when it comes to video marketing. Without video in your online campaign, you won’t get as many likes, comments and shares. Forgetting about video can also hurt your SEO.

How Video Marketing Affects SEO

Once a person clicks to your website, your video will improve your bounce rate, dwell time and CTR. Video is crucial for Search Engine Optimization. With video, your site will rank for the competitive keywords and keyword phrases that keep people watching. Google loves high quality content from Video Grabber and Knoxweb.

SEO and Video Marketing

Go back to May 16 2007 when, Google introduced “Universal Search,” and you will see that it was ground breaking. Users could see blogs, videos, shopping sites, and home pages on the same page.

Google introduced Dwell Time in 2012. Dwell Time measures how long a user spends on your website and is a way to measure your system and its relevance.

These days, depending on how relevant the content is, any website can rank with a keyword or keyword phrase query.

More Conversions with Video Marketing

Websites that feature video rank higher for competitive keywords and keyword phrases. A link to your video is all the Search Engine Optimization you need to put you and your brand on the map for both buyers and bots. The two reasons for videos are conversions and brand awareness.

Video is more than an interesting after thought. Video is a vital feature for any company that is concerned with Search Engine Optimization, brand recognition and conversion rates.

Below are some ideas for incorporating video into your overall digital marketing campaign.

Event Videos

Ask Knoxweb about Video Grabber. With Video Grabber and Knoxweb, you can share your new location or tell your customers about your five star rating. If you have a grand opening coming up you will certainly want to shoot a video about it.

How to Videos

Showing customers how to use a product is one of the best ways to boost your ROI. With a how to video, you are telling viewers how the product works and what it is used for. Video converts interested shoppers into hungry consumers. Ask Knoxweb how you can film a how to video with Video Grabber.

Explainer Videos

Explainer Videos do much more than tell viewers what your brand is about. With an online video included in your campaign, you will get more views, likes, and shares. With a good script that includes keywords to find your demographic, the possibilities are endless.

Over 50 percent of consumers search for videos relating to the product or service that they are interested in before they head to the store. Both bricks and mortar and online stores can benefit from video marketing.

People who shop online watch demonstration videos before making a purchase. The majority of online shoppers prefer video to text.

Video Grabber for Video Marketing

With a professionally produced video, you can easily transform those unique visitors into customers for life. People who visit your website or watch your videos on your social media pages and become fans are also more likely to comment and share. When clients and customers share, your videos they are doing the social media work for you.

Video marketing is an essential part of every online campaign. Ask Knoxweb how you can produce thought provoking video for your brand.

Call or click for a no obligation video marketing consultation today.

Internet Marketing Is it Overwhelming You?

These days you need to have all of your internet marketing ducks in a row. If you aren’t incorporating everything you possibly can into your advertising strategies, you’ll miss out.

internet marketing

Internet marketing now means video marketing, social media marketing, email marketing, text message marketing and more. Add to this your conventional marketing and you are probably overwhelmed.

According to Knoxweb, having a team onboard to help with your internet marketing is the best strategy to have and should be number one in your arsenal of digital marketing tools. Knoxweb has been in the internet marketing business since 1996 and knows more than a thing or two about the World Wide Web.

What Your Internet Marketing Needs to Include

Optimization. The key to a successful digital marketing campaign is optimization. For your online marketing strategies to succeed, you need to optimize your content. Share your content everywhere you can. The more places you post the blog, the more likes, and comments and shares you will get.

A Business Blog is a Must

If you have a business blog, and you had better, optimizing it on social media, in email, text messaging, and even your direct mail will yield better results. Add a snippet of the blog to your postcard message and you can bet people will be subscribing to your blog in droves.

A professional business blog writer from Knoxweb does the work for you. You won’t have to worry about your content as it will be thoroughly researched, written, and posted. Knoxweb can even optimize your content via email and social media.

Social Media Platforms

Without social media, your company won’t be doing the numbers it could or should be. However, knowing where to put your energies is also part of the process because blindly creating profiles on dozens of social media sites is a bad idea.

Knoxweb explains that it is important to focus your attentions on the demographic that you want to attract. Facebook has been and still is the number one place to put your social media marketing efforts; however, it isn’t as popular as it used to be with the younger groups.

Knoxweb keeps up with the trends pointing you in the right direction. If you have a product or service that you are marketing to the millennials, consider YouTube, Snapchat, or Instagram. Although Facebook still attracts 41 percent of the market, the others aren’t far behind. Consequently, it’s wise to do research.

Video Marketing and Online Marketing

Knoxweb cannot stress the importance of video for your internet marketing campaign. With Video Grabber and Knoxweb you and your company have the opportunity to create compelling content that will also attract your demographic. From script writing to final production and posting, your video from Video Grabber and Knoxweb is one of the best ways to optimize your content, but it doesn’t stop with your website.

Add Video to All of your Online Marketing Efforts

If you have been seeing video pop up on your text-messaging app, you are not alone. Thousands of small and large businesses are using text messaging to contact clients and potential customers. As a result adding video to your text messages communicates to your audience in a fun and entertaining way. Best of all, video text messages are nearly always opened.

Although text messages are opened more than email, Knoxweb recommends that you add video to your email messages as well. People are fascinated with video, especially when an interesting clip with a great title shows up in the in box. As a result, you’ll see a higher open and click through rate when you add video to your email messages.

It’s All or Nothing with Internet Marketing

You really do need to do it all when it comes to digital marketing. Knoxweb has the tools you need to create a bang up internet marketing campaign that will leave the competition in the dust. As a result, you will save money.

Your business will be at the top of the charts with fans, followers, and subscribers that you haven’t been able to attract in the past. With a great internet marketing campaign, people will find you through blogs, social media, video and email text messaging.

Want to learn more? Call or click and schedule a no obligation consultation with Knoxweb. Because it pays to be wise online.

You won’t believe the difference it will make in your ROI, call for a no obligation internet marketing consultation today.

Is Your Business Blog in the Website Graveyard?

A business blog takes time and effort. A professionally written business blog keeps your content fresh and your SEO on point.

business_blogHowever, if you can’t remember the last time, you posted a business blog; your efforts could be relegated to Google’s website graveyard. The place where old websites go to die.

Knoxweb has seen hundreds of websites come and go because they were not current. Subscribers of the Knoxweb blog know how important fresh content is for SEO and SMO.

How Can I Keep My Business Blog Alive

Keeping your blog alive is easy, but it does take some skill. Unless you understand search engine optimization, keywords, keyword phrases, Meta tags and other digital marketing strategies, your well thought out prose could end up on the back pages of the search engines, and although it isn’t technically dead, it is certainly on the terminal list.

Knoxweb are the business blog experts and have the skills you need to attract the attention of Google, Bing and the other search engines. Knoxweb understands SEO and keeps up with technology. Since 1996, Knoxweb has remained at the top of the list when it comes to continued education in the web industry.

Why a Business Blog Keeps Your Website Current

Fresh content is the key to any SEO strategy. Google loves new pages, and will index those new pages properly. Add a weekly blog and monthly landing pages to your marketing strategy and the competition will not have a chance.

Using content that is current with your industry will attract potential clients and customers. Regardless of your industry, you must refresh your site with weekly, or at least monthly, professional business blogs. Google and the other search engines pay attention so keep it fresh.

You Will See Results When Your Business Blog is Optimized

Thanks to WordPress and other sites, it is easy to share your blog to other websites. You can share your business blog to social media sites within your niche. LinkedIn, Pinterest, YouTube, Instagram, Twitter, Reddit, Snapchat and of course Facebook are all great places to share your business blog.

The more you share your blog, the better chance you will have of being picked up by the search engines. The top of the page isn’t far away when you optimize your content properly.

A Business Blog for Results

The best weapon for your arsenal is a professionally written blog. A business blog keeps you ahead of the competition while informing readers about new products, services, and words of wisdom. You can even ask Knoxweb to write a weekly post shouting the praises of your expertise.

If you are a professional in your field, share it with your readers. If they see you as an influencer in your industry, they are more apt to trust your business and your brand.

What it Means to Be Fresh

Writing content just to add something fresh to your page will not have the same results as a professionally written business blog. Throwing up useless content to attract the search engines will result in a drop in your rank.

A professional business blog writer from Knoxweb writes thoughtful content that makes sense. You won’t have to worry about spelling or grammatical errors when you work with the team from Knoxweb.

Keeping Up with the Industry with a Professional Blog

You probably don’t have the time to keep your blog current. Even if you are taking continuing education in your field, it is doubtful you have the energy to write a blog about it. Knoxweb has the research skills to help you write about your training and keep your users informed about your products and services.

For more information regarding digital marketing and a professional business blog, call or click for a consultation with Knoxweb today.

Social Media Marketing Love it or Hate it You Need It

Eliminating your social media marketing is like shooting yourself in the foot. Of course, it takes time to commit to social media marketing but the results are well worth it.

I’m Fed Up With Social Media Marketing

social media marketingIf you are sick and tired of Tweeting and posting, it’s time to call the professional team from Knoxweb. Knoxweb has been in business since before social media existed. Because of this, you will see results when you work with Knoxweb.

Unlike some web development and web design companies, Knoxville pays attention to the trends. Some digital marketing companies claim to do it all, but when it comes to social media marketing tend to fall short using automated responses that are generated on all social media platforms.

No one wants to see the same post on Twitter, Facebook, Pinterest, or LinkedIn. By tailoring your posts and comments to your brand and your audience, you will see a better ROI.

Social Media Marketing Gives Me a Headache

Okay, Knoxweb gets it. With so many social media platforms available, it’s tough to narrow down the ones that fit your business model. If your target market is men between the ages of 18 and 25 Pinterest may not be the best place to put your efforts.

Knoxweb has a team of online strategists who will examine your brand to determine what social media sites would work best for you and your business. Using analytics and data, Knoxweb can narrow down your sites because when it comes to social media, it isn’t always a numbers game.

Start Slow for Social Media Marketing Results

If you haven’t been using social media, or rarely do, don’t go hog-wild. Random Tweets and posts aren’t going to get you anywhere. People may talk about you, but not in a good way.

People hate being bombarded with salesy posts and Tweets that are redundant. If you are hawking your products to people on social media, you are going about it the wrong way.

Social media isn’t about the hard sale. Marketing on social media is about getting people to like and trust you. Social media is about caring and sharing. If you care about your fans and followers, you will see results, results that count, especially when it comes to return on investment.

How To Make Social Media Marketing Work For You

Target your Audience-As mentioned above, it is imperative that you target your content. If you own an art gallery, Instagram and Pinterest are must have accounts while someone promoting a carpet cleaning business would have better results on Facebook or Twitter.

Use Images and Videos-Research shows that people are drawn to pictures and videos that evoke emotion as emotions are what attract people to your business. If you are in a competitive industry, visuals are the way to win over the competition. With images, videos and graphics you will appeal to readers while growing your fan base.

Write Captivating Headlines-The best way to win over your audience is to wow them with your headline. Use shocking statements or ask a question. Let people know what your post is about at the get go for better results. Just make sure you supply your fans with enough information to let them know what your post is about.

Never Oversell Social Media Marketing

Although social media is one of the best tools to showcase your business, too much selling will turn away your viewers. So much so that most will unsubscribe, defriend or even block you. Focus on information that fans and followers can use. Provide tips and how to videos for your products and services.

Show Off Your Personality with Social Media Marketing

If you want to stand out from the crowd of competitors, you must show your brands personality. Whatever you are selling, make sure your posts distinguish you from the competition. Write posts that reflect your company and what your brand is about, just be careful not to get too personal. People are on your business page to learn about your products and services, not what you had for dinner the night before.

When it comes to social media marketing it pays to be smart. Call or click for smart social media marketing from Knoxweb today.

Are You Still Doing Digital Marketing Yourself?

Doing your own digital marketing isn’t the smartest thing in the world. Not only does it take you away from your job, but it could also hurt your business.

digital marketing

Knoxweb are digital marketing experts whether you want to improve your SEO or build a mobile responsive website. When it comes to making a difference on the web, Knoxweb will help you get there.

What Knoxweb Has to Offer for Digital Marketing

Since 1996, Knoxweb and the team of experts have shown businesses how to incorporate the digital world into their conventional way of thinking. Most web development companies in Knoxville have gone by the wayside because they didn’t keep up with technology.

The team are highly skilled and on the cusp when it comes to new ways of digital thinking. From web design and development to search engine optimization, social media marketing, professional blog writing, and video production, Knoxweb is the only name to consider for all things digital.

You Already Have a Great Website

You may have an awesome website that is mobile responsive and easy to use. However, if no one sees it, your business won’t grow, in fact, it could suffer for it. Your competitor may have a simple mobile responsive website that isn’t half as great looking as yours, and while this may have you scratching your head, there is one simple explanation, digital marketing.

As digital marketing experts, Knoxweb has the tools to grow your business with SEO tactics that are up to date and current. If you follow the Knoxweb Blog, you will know how search engine optimization has changed over the years.

How Do I Make Digital Marketing Work for Me?

For digital marketing to work for you and your business, you need to advertise. Whether you purchase Google Ads or incorporate social media marketing into your business, advertising is a must in the digital age.

With so many advertising avenues available, it takes an expert to locate the best avenues for your marketing dollars. Knoxweb will analyze your date to determine where your ad dollars would work best on the web. If your target market is female, Pinterest may be a better option than Facebook. If you are targeting millennials, Instagram or Facebook may be the place to put your cash.

Digital Marketing is More than Emails

These days digital marketing is more than sending out an email blast. In today’s world, consumers are turning to their Smartphone’s to answer text messages from small and large businesses. Whether you are a dentist reminding patients about a dental appointment or a clothing designer who is releasing a new line, text messaging for business is the best way to connect with consumers. Adding video to your text messaging will also boost your return rate, as everyone loves video. According to Knoxweb, video is more popular than text.

Professional blogging is one of the keys that opens the floodgates when it comes to search engine optimization and digital marketing. With well-written blogs, your content can be shared all over the web increasing your rank. Google and the other search engines love fresh content. Adding a new entry every week to your website will boost your rank.

I’ve Tried Digital Marketing Myself and it Doesn’t Work

Unless you are an SEO expert or a wizard at building mobile responsive websites, you haven’t tried it all. Search engine optimization takes years of know how. The professionals from Knoxweb are SEO experts and have the knowledge to help you climb to the top of the search engines.

Even if you consider yourself to be a professional writer, you won’t get a lot of subscribers if you don’t know SEO or SMO. Every writer from Knoxweb has been trained to add thoughtful keywords and keyword phrases into the text. This allows Google and the other search engines to locate you and your business.

Social media marketing also takes experience. If you think random Tweets and posts will get you more business, think again. It takes a well thought out plan to win the hearts of social media fanatics.

A Professional Touch with Digital Marketing

It takes a professional touch when it comes to digital marketing. Call or click and schedule a no obligation consultation with the experts from Knoxweb. You really will see a difference in your numbers.

Call or click for a consultation today.