Before you have a Mobile App built for your business or organization, it is vital that you know exactly what your Mobile App will be used for and who your target market is.

Schedule a no obligation consultation with Knoxweb who can help you determine what Mobile App would work best for your particular situation.

Knoxweb knows that the Mobile App economy is booming with annual revenues estimated at around 25 billion in 2013. According to Google, that figure will double by the end of 2015 especially since there are more than three million Mobile Apps available in the Mobile App stores. While the popularity of Mobile Apps is increasing almost weekly, the big question is how many of those apps are noticed and do they really make any money.

In a 2012 study conducted by Localytics, one out of four Mobile Apps that are downloaded are discarded or never used. In layman’s terms, that means that the download rates that you may see in analytics could be misleading. Remember, there are only a few Mobile Apps that people use every day.

Below are some suggestions from Knoxweb that could help you decide what Mobile Apps would be best for your business or organization.

Problem Solved

Make your Mobile App a problem solver. Knoxweb recommends that you either solve the intrinsic problem, the Flashlight app, or create a problem-solving enhancement app such as weather.com. Each approach works the same while satisfying a need and solving a problem.

Be Intuitive

It is important that you make your app is intuitive. In other words, you want your app to simplify the life of the user. You want it to work within seconds, at the most minutes, with little or no guidance. You want your users to have an amazing experience using your great concept. Your app also needs to be bug free and crash resistant with only 16 percent of users using an app that fails more than twice.

Create a Marketing Campaign before the Launch

A big mistake the people often make with Mobile Apps is forgetting about the marketing. Begin your marketing well in advance. Successful Mobile Apps are marketed and promoted long before they arrive at the app store.

Knoxweb recommends that you have three phases to your marketing plan. The pre-launch, the launch, and the post launch campaign. Ask Knoxweb to create banner images that will be used on your profile page in the app store and ones that you can share on your social media pages. Make sure that your screenshots are stunning and write an app store description with keywords that target your audience.

Distribution Strategy

Use a good strategy when it comes to distribution. With so many available for Mobile Apps these days, it is important to choose the ones that will work for your target audience.

If you are lucky enough to be featured in the Apple What’s Hot, What’s New and What’s Noteworthy Top 25 or Top 100 list your new App will get attention. A good way for Apple to notice is to get some press coverage near the launch. Apple loves positive coverage when it comes to the media.

For more information regarding Mobile Apps, schedule a no obligation consultation with the professional team from Knoxweb today.