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Facebook Advertising Tricks and Tips

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Facebook Advertising has certainly changed with Mark Zuckerberg and company making it easier for small businesses and large corporations to advertise on the largest social media site in the world. However, according to Knoxweb, you should know some things before you incorporate Facebook Advertising in your marketing plan.

If you believe that Facebook Advertising could benefit your business, but aren’t sure how to go about it, the professional team from Knoxweb can help with a few tips that just might bring you more clients and customers.

One of the most often asked questions is, “What is the difference between the news feed advertisements and the ads that you see on the right column?” As mentioned above, Facebook is constantly looking for ways to help companies and the new look ads on the right hand side, just announced, appear larger, but they are still on the side of the page.

Facebook Advertising posts that appear in a news feed are more likely to get leads, as long as your company can hone in on the right target market.

Essential elements in your Facebook Advertising ad include the name of your page, a large image, a message, and a title that will link to your landing page as well as a description.

If you haven’t already created a business Facebook Page, now is the time to do so. Make sure that you have the ability to access your ad manager and your page using the same email address. Facebook Advertising that appears in the news feeds is great, but it is imperative that you have a business Facebook page in order to create your ads, as they will appear from your page as a suggested post.

With Facebook Advertising news feeds, your business page will get better visibility. Knoxweb recommends using a larger ad as it will also give you more space for unique content. You can also feature a larger image along with your Facebook Advertising campaign ad if you plan to you Facebook Advertising; it is well worth the effort when it comes to managing your business page.

Knoxweb suggests that before you launch a paid Facebook Advertising campaign that you test your elements. Try multiple ideas to see which ones give you the best results on your Facebook business page.

Because you don’t know who will respond, write both short and long message posts. Regardless of how long or short your post is, your Facebook message should include a main offer and explain why people should click on your ad. Try not to sound like you are spamming and make it clear why you are better than the other guy. You only get five or six lines to spell it out before the Read More button so you want your text to pop. Although a phone number is optional, some people like to see it before they read more, especially if you are talking about a product or service that they want or need.

Once a potential customer clicks on the read it more link you will want to include a call to action inviting people to share, like, or comment on your post. Also, include the option to download a coupon or freebie or entice them to enter a contest. You can even have people subscribe to your newsletter from your post.

For more information regarding Facebook Advertising, schedule a no obligation consultation with Knoxweb today.