Search engines also favor links back to a page from a keyword phrase that contains relevant content. If you are promoting Knoxville Advertising Design (as an example), create a link from the term Knoxville Advertising Design to a page on your main website about advertising design in Knoxville. The keyword phrase that links is referred to as the “anchor text” .  By matching the anchor text link to a page that contains information that is the same as the anchor text (relevant content), your page ranking points in the search engines are much higher than a simple generic link with your company name in the anchor text.

This will involve programming of a content management system and integration of a complete social media platform.  The social media platform includes enhanced facebook and twitter pages, blog integration with automatic postings to facebook, twitter and linked in. Custom articles specific to the UT department’s needs will be written and posted to each social media outlet along with pings to Google, Yahoo and Bing for search engine placements.