Social networking is becoming a factor in search engine optimization for websites in Knoxville Tennessee. With the ever-increasing use of the internet for our day to day tasks, having your website positioned favorably in the search engines continues to be more crucial. Most users wont look past the second page of search results, with many only searching through page 1. By posting a regular blog article on your site that pings Google and Yahoo, that article can provide extra marketing exposure for your website on Google and Yahoo and well as extra credit from these search engines by containing a link back to your main website. For more additional points towards your page ranking, be sure to include those important keyword phrases several times within the article. For example, if you are promoting advertising design services in Knoxville, the phrase maybe Knoxville Advertising Design or Advertising Design Knoxville. By using the entire phrase intact, it will allow the search engine to index that phrase and provide another opportunity for the article to be shown in search results in a favorable position.
Search engines also favor links back to a page from a keyword phrase that contains relevant content. If you are promoting Knoxville Advertising Design (as an example), create a link from the term Knoxville Advertising Design to a page on your main website about advertising design in Knoxville. The keyword phrase that links is referred to as the “anchor text” . By matching the anchor text link to a page that contains information that is the same as the anchor text (relevant content), your page ranking points in the search engines are much higher than a simple generic link with your company name in the anchor text.
Mobile apps are becoming more popular with the increased use of smart phones. A mobile app provides an easy method for user to access your website or specific portions of your website. Some companies have the need to provide secure access to their employees or salespeople through a web portal. Once logged into the web portal, employees or sub-contractors can access company documents, place work orders, get updates from the main office, upload files or communicate discreetly with other company employees or management. A mobile app can be developed in a way that would provide an icon on a users smart phone that when clicked takes the user directly to their secure login area. The mobile app makes it easier for the user to access the secure web portal with a click of the icon During the website development process, custom programming can be performed to develop the web portal with the ability to connect to a mobile app. The mobile apps can also be setup for download from the Droid marketplace or through Itunes for Iphones. Normally these type of apps would either be a paid app or connect to an e-commerce portion of a retail or wholesale website.
The newly launched programming and development division of Knoxvile Internet has landed a contract with a department at the University of Tennessee.
This will involve programming of a content management system and integration of a complete social media platform. The social media platform includes enhanced facebook and twitter pages, blog integration with automatic postings to facebook, twitter and linked in. Custom articles specific to the UT department’s needs will be written and posted to each social media outlet along with pings to Google, Yahoo and Bing for search engine placements.
